While many website owners are keenly aware of how the web host they choose can affect the general performance of their website, not too many people may know that the choice they make when it comes to web hosting also impacts the site’s SEO.
With the steady emergence of cloud hosting and virtual machine solutions as viable business models, you need to be informed about how these technologies can help or hamper your SEO initiatives.
1. Quality of SEO Tool Within The Admin Panel
Like any other complex system, hosting a website brings together a number of sophisticated technologies each of these technologies can determine how a website performs along a number of key areas, such as SEO. Several different things about the web host and how it is set up and configured influences the site’s SEO trajectory.
Website owners, for example, may select a specific web host based solely on how easy its back-end administration model is for them to use. But each back-end system will feature some SEO tool or other. While this does not directly affect SEO performance per se, the quality and power of such a tool will determine how effective the site administrator is with his SEO work.
2. Stability of Web Hosts
The stability of the web host also plays an important role in SEO. Web hosts that are down more frequently face a greater risk of getting lower or unfavorable rankings from search engines Shared hosting is another factor that helps with SEO success.
Just as people appraise the quality of a neighbourhood by looking at the social and financial status of its current residents, search engines may likewise rate a site according to the quality of its “neighbours”.
If your site happens to be hosted along with known spammers, it will not help your case with the search engines Geo-location is also a vital consideration. If a website is hosted on a server in one country but it targets audiences in another, it wiII be frowned upon by the search engines
3. Cloud Hosting Solutions – Effective and More Simple to handle
Cloud hosting and cloud computing are relatively new operational models that have made an impact in business over the last few years like their web host counterparts, cloud hosts allow people to park their websites in the host computing facility but cloud hosts offer services beyond mere web hosting; they also house data and serve up software applications.
This is a great boon for businesses and entrepreneurs, whose computing costs are significantly reduced since they no longer need to purchase expensive computer hardware, software and networks, and pay for the accompanying maintenance and upgrade costs. They simply rent the computing power they need.
SEO initiatives likewise benefit from cloud hosting like web hosts, cloud hosts take away a layer or two of complexity from the technical requirements of operating a website. This lets website owners focus on managing and marketing the site rather than concerning themselves with a huge number of technical details.
One of the more evident effects of cloud hosting on SEO is on geo-location while website contents are hosted on the cloud, they are served locally, depending on the visitor’s IP address. Sometime in 2010, Google released the Caffeine update on its search ranking algorithm.
The update now places great importance on page speed, and sites that load faster get higher rankings on the search results pages since cloud-hosted sites appear to generally load faster, this can be a tremendous advantage in competitive markets.
Biljana Dimovska is a member of the digital marketing team at UK SEO Consultancy Agency Cayenne Red. She is a regular contributor to the media on how companies market themselves in the digital age.