This post gives a bit of insight and an overview of location based services and the rise of the ‘check in’.
As well as being a bit of fun for some, location based services and apps are great for small businesses and depending on your industry, it could be an idea for you to embrace and make it work for you.
Obviously brick and mortar businesses which offer a service from their premises will have an edge because you can offer incentives for visits, check-ins etc. but it’s definitely worth considering, let me explain.
Smartphones and mobile devices have become somewhat of a necessity and anybody who’s mildly socially active will have a mobile device capable of connecting to the worldwide web and more importantly, Facebook.
The rise and impact of social networking has seen a shift in smartphone development with devices needing to be able to integrate seamlessly with social networks.
All of those people you see with their faces glued to their phones on your daily commute are very likely checking emails or the latest news on their twitter feeds. Apple have recently integrated Twitter into iOS 5 which is a huge step in bringing ‘social’ and ‘mobile’ together.
The reason social integration is important with mobile devices is partly down to the way people use social networks to share information. There’s a lot of power in an individual being an advocate of a brand, product or service and businesses can use this to their advantage if they use the tools that are currently available.
This post from mashable shows examples of small businesses using location services creatively. Let’s see what’s available.
This video from Howcast gives a summary of the way Foursquare is used.
Get in touch with a social media and marketing consultant for ideas that could work for your business.