SEO | SEO in London, Surrey & Essex | Marketing
While many website owners are keenly aware of how the web host they choose can affect the general performance of their website, not too many people may know that the choice they make when it comes to web hosting also impacts the site’s SEO.
With the steady emergence of cloud hosting and virtual machine solutions as viable business models, you need to be informed about how these technologies can help or hamper your SEO initiatives.
Google’s algorithm is constantly evolving to suit the needs of the Internet community, as the leading search engine there’s a lot of pressure on Google to return the best results possible for keywords.
The criterion that determines authority and credibility are in a state of flux, Google is getting smarter about off-page SEO factors and what gives a page value.
Most people now realise that you can’t just build a site and hope potential buyers find it, in fact many webmasters spend more time/money promoting their site than they did building it.
But with so many options for getting the word out there how do you know which is right for your site (and your budget)? Here are some ideas to help if you’re lost.
Google+ is now more than just a whisper and the trial is live for a limited number of people. Although it’s still in limited trial, no doubt Google+ will be rolled out to the masses within days.
I’ll be honest, I use google a lot (for search, analytics, rss tracking, business places management & more) and I’ll most definitely take a look at google plus to see if it trumps their last attempts at being social *cough* buzz *cough*.
From what I’ve picked up on so far, a lot makes sense. Circles for example, let’s you share information with certain circles of friends meaning that you can upload and share content more confidently (watch the video below for an animated demonstration).
Google still dominates search (#1 Search engine by a landslide for anyone who doesn’t know) so I thought I’d share this infographic in case you weren’t quite sure how it all works. It’s a lot to take in but definitely a few useful gems in there.
If you’ve been looking into search engine optimization then it could be an idea to understand how the search engines function. Odds are your speciality lies somewhere else so if all else fails contact an SEO specialist who’ll save you time and money when it comes to optimizing for search.