Social Media Marketing | SEO in London, Surrey & Essex | Marketing
Today, it’s nearly impossible to find a person who’s not online. Everyone has some type of social networking account, whether it’s Facebook, Google Plus or Mezee.me.
Once you’ve set up your social networking profile, though, how do you get friends and increase your popularity’?
It’s amazing how advertising has changed over the years and as a marketer myself, I’m always looking out for new, innovative way’s in which companies and brands are utilising platforms such as social media networks to get their message across.
So I’m casually watching TV as you do, minding my own business while the adverts roll in every 15 minute’s. Out of nowhere up comes a commercial which initially I though was another IPad tutorial, I was wrong.
Turns out Google (Yes, Google) are now advertising their social network Google+ on mainstream TV. Bit of a funny one you might think? Question is, is this a big waste of Google’s time and money or a very tactical move in a very competitive market?
So you’re a marketer, you’ve finally grasped the fact that Social Media is a serious marketing tool that needs to be utilised to its full potential in order to keep up with your rivals in a very competitive online world. But what’s next? And how do you know that using social media as part of your strategy is going to pay off? The answer is ROI (Return on Investment).