Google | Digital Marketing | London Surrey Essex
Google’s algorithm is constantly evolving to suit the needs of the Internet community, as the leading search engine there’s a lot of pressure on Google to return the best results possible for keywords.
The criterion that determines authority and credibility are in a state of flux, Google is getting smarter about off-page SEO factors and what gives a page value.
Have you heard of Yahoo’s latest innovation in search? Well it goes by the name of Axis and it’s set to change the way you find things online.
It’s too early to know if Yahoo’s latest development will actually be something that you use, but it’s a bold attempt to change the search game nonetheless.
So I’m casually watching TV as you do, minding my own business while the adverts roll in every 15 minute’s. Out of nowhere up comes a commercial which initially I though was another IPad tutorial, I was wrong.
Turns out Google (Yes, Google) are now advertising their social network Google+ on mainstream TV. Bit of a funny one you might think? Question is, is this a big waste of Google’s time and money or a very tactical move in a very competitive market?
Google+ is now more than just a whisper and the trial is live for a limited number of people. Although it’s still in limited trial, no doubt Google+ will be rolled out to the masses within days.
I’ll be honest, I use google a lot (for search, analytics, rss tracking, business places management & more) and I’ll most definitely take a look at google plus to see if it trumps their last attempts at being social *cough* buzz *cough*.
From what I’ve picked up on so far, a lot makes sense. Circles for example, let’s you share information with certain circles of friends meaning that you can upload and share content more confidently (watch the video below for an animated demonstration).
Google still dominates search (#1 Search engine by a landslide for anyone who doesn’t know) so I thought I’d share this infographic in case you weren’t quite sure how it all works. It’s a lot to take in but definitely a few useful gems in there.
If you’ve been looking into search engine optimization then it could be an idea to understand how the search engines function. Odds are your speciality lies somewhere else so if all else fails contact an SEO specialist who’ll save you time and money when it comes to optimizing for search.