SMB | Digital Marketing | London Surrey Essex
With online and digital marketing at the forefront of many companies business strategy, marketers would speculate about the best tools to use when marketing their products and services.
The ever increasing aspect of social media has somewhat taking a frontseat in the last few years, leaving a lot of traditional marketing channels such as direct mail in the dark.
However having said this, it’s critical for marketes to understand just how effective e-mail marketing is as a primary channel for advertising your business and connecting to your customer base.
The monster of photo-sharing service Instagram has had a phenomenal 2 years, growing to over 25 million users. Since its launch on 6th October 2010, Instagram’s growth has created the largest mobile community in the world.
I don’t like to be the bringer of doom and gloom but this infographic shows a number of statistics highlighting the shocking state of the current financial climate.
It’d be an understatement to say that times are tough but a few standout points from the infographic are:
- 54% list the ‘economic climate’ as their biggest challenge
- 28% of business owners view their ‘competition’ as one of their main business problems
- People in business alone have seen the largest decrease in sales (16%)
Okay, so you’ve got a website but it’s been a few months and you might be wondering why your not getting many visitors.
Try as you may, you just can’t get your head around it, but don’t fret, you’re not alone. The truth is, having a website means little if you can’t get traffic to it and nobody sees it.
It’s the equivalent of having a shopping mall in the middle of the desert… without the roads leading to it and an incentive to go there, people simply won’t find it.