Have you heard of Yahoo’s latest innovation in search? Well it goes by the name of Axis and it’s set to change the way you find things online.
It’s too early to know if Yahoo’s latest development will actually be something that you use, but it’s a bold attempt to change the search game nonetheless.
Yahoo’s fall from grace following the dot-com bubble burst saw them lose huge market share to Google and Bing. Since then they’ve struggled to redefine what they stand for and profits never recovered.
In what appears to be an effort to turn their fortunes around, Yahoo Axis has emerged – focusing heavily on mobile and visual search. It’s very different to the search engine format that we’ve become used to. Just take a look for yourself:
Yahoo! Axis: Visual Search
Recently the search business has heated up with Google and Bing adding a social layer to their results. What this means is that more value is placed on social proof, playing on the notion that results which your peers have shared may be more relevant to you.
All I can say is, Yahoo certainly has a job on their hands! Take a look at what their competition is doing:
New Bing: Start doing more now
Google: Search, plus your world
Is Axis enough to put Yahoo back on the map? How does Axis compare to Google & Bing’s offering?